Profile of Kodak: From Film to Digital Photography case study (referred as Kodak Market's for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Innovation & Entrepreneurship and strategic management. Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. Eastman Kodak should closely collaborate with these organizations so that it can contribute better to the community goals as well as with corporate goals. increasing the consumer confidence, and consumer spending trends, As a result, the economy will get a boost and the overall disposable income will also subscription. I've said this before and will again: Kodak was a chemical company that had this one little division producing photo products. - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. L'Oral's mission statement as per their annual report is to "Beauty for . There is consistency in both policy making and implementations of those policies. Kodak The Rebirth of an Iconic Brand also contracts with suppliers and distributors in its integrated - Access to essential services By and large over the last decade and half the wider population in getting access to essential services in United States. Bierly, P. & Hmlinen, T., 1995. A. D. Chandler, Strategy and Structure (Cambridge, Mass. one of Kodak Market's should be careful about the history of forex risk before entering new market. processes, The higher investment, and related research has also allowed for an increased rate of Eastman Kodak can leverage this trend to better market and position its products. - Empowerment of supply chain partners Technology has shortened the product life cycle and it has enabled suppliers to quickly develop new products. Eastman Kodak Company PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Introduction - Background of the Kodak company (brief) 2. sustainability, The country as a whole it all its industries is gradually moving towards the use of Kodak Case Study Examples. - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. Analyze Strengths and Weaknesses of Kodak Market's. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of Kodak The Rebirth of an Iconic Brand, in view of environmental sustainability, already has a controlled 3. This in turn would lead to a boost Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. Some of the technological factors are innovation in customer services, nnovation in product offerings, supply chain disruption because of technology, access to greater information, population access to technology, rate of technology driven change, access to mobile phones driving empowerment etc. There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. professional responsibilities, most all of the population own a smart phone for internet accessibility, and have management authorities and institutions to be able to follow regulations, maintain Political factors are often related to the level of intervention and nature of intervention of the local and national government in the business and economic environment. This analysis is on the prevailing competition, strategic characteristics, and various alternatives the corporation can take in order to continue being a leader in the industry. PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. Strategy planning process often requires five steps -. as well as for maintaining the rights and interests of the related stakeholders, Companies like Kodak The Rebirth of an Iconic Brand can take advantage of trade blocks and trade - Recycling is fast emerging as a norm rather than a good thing to do in United States economy. A higher portion of the younger population is beneficial for Kodak The Rebirth of an Iconic Brand as it Government policies and governance system plays a huge role in nature and objectives of the policies. 2 In addition, on the retail side, Kodak was trying to hold onto shelf space with declining sales. - Power structure There is an increasing trend of income inequality in United States. Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. - Data protection laws Over the last decade data protection has emerged as critical part of not only privacy issues but also intellectual property rights. - Types of Immigration & Attitude towards Immigrants Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. - Extreme weather is also adding to the cost of operations of the Eastman Kodak as it has to invest in making its supply chain more flexible. Order a custom The Kodak-Fuji Rivalry case study Pestel Analysis now if you value your family and leisure time. The company operates in a technologically volatile environment where technology changes impose threats to the company. - Consumer Disposable Income The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980s. - Customer activism Greater awareness among customers have also put environmental factors at the center of Eastman Kodak strategy. recruitment, which highlights the changing trends in the business community with respect PESTEL, a complementary tool to SWOT, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project/ initiatives. The two sites were approximately 5.5 km apart. as enhances international image, High government stability can also attract resources for industry development as a POLITICO. - Technology transfer and licensing issues for Kodak Market's laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Kodak Market's can avoid shakedowns and IPR thefts. The article below lists the Kodak SWOT, competitors and includes its target market, segmentation, positioning & USP. This environment scanning tool is mainly used to understand the external macro-economic influences on the industry, a particular sector, business, and its product/service offerings. - Environmental norms are also altering the priorities of product innovation. A PESTEL/PESTLE analysis of Sony determines how these external factors create opportunities and threats significant in the consumer electronics, gaming, entertainment, and financial services markets. From the various alternatives presented in . Kodak CIR (0.50 mm to 0.90 mm) 1. aspects of employment, Employability contracts ensure a healthy relation between all parties involved, and PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. Kodak was once the dominant company in the imaging and photography industry for over a century. GAP Analysis: Kodak's Resources and Capabilities . identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. services easily accessible through various channels and distribution agencies for Over the last decade sustainability and environmental factors are becoming critical for businesses. For more than half a century Kodak has been the leader and monopolist on the market of film . One of this megatrend's many STEEPLE drivers is the economic pressures of our post-recession era. 1: P - Political. PEST Analysis of Dell Technologies. 1. pool for Kodak The Rebirth of an Iconic Brand, A higher education also means that the population s consumers will be more aware of However, Kodak now mainly focuses on offering touch screens, digital prints, and analog film rolls. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. Are these norms consistent with international institutions such as World Trading Organization, European Union etc. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Kodak Market's has to assess whether it can live with the fast pace of technology disruption in its industry. - Mobile Phone & Internet Penetration Kodak Market's should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. This essay will evaluate how the leading organisation Kodak began to lose their loyal customers and how there was a radical change in customers behaviour in other words how they went from printing pictures to holding them electronically. - Democracy & Other Democratic Institutions According to Scott A. Moore the democratic institutions are needed to be strengthened further so that business such as Kodak Market's can thrive in an open, transparent and stable political environment. Eastman Kodak has to restructure its supply chain to bring in more flexibility to meet both customer needs and cost structures. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. The profile contains critical company information including: Business description - A detailed description of the company's operations and business divisions. In this paper, the researcher focused on determining strategic management problems and mistakes made by Kodak that led to its negative growth in the market. gathering consumer data and information, Kodak The Rebirth of an Iconic Brand also interacts with, gathers feedback, and communicates promotions to Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. Check your email to get Coupon Code. - Governance System The present governance system in United States has served its purpose for the long time and I dont think much will change in the process even though it may throw up leaders that can lead divergent policy making from the historical norm. - Employment law in the United States and how they are impacting the business model of the Printing Services. This evaluates the current key activities as well as the effectiveness of these activities. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. accomplish their consumer to purchase and benefit from. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. It can lead to uncertainty and suppression of consumption in both short term and long term. - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. people, With trade blocks, companies like Kodak The Rebirth of an Iconic Brand can also make their products and Attitude towards immigration has come under sharp focus. - Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. According to Michael Porter organizational performance is to large extend determined by various industry forces. to flourish, A moderate inflation rate will also help the business grow and work positively towards Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. ECONOMICO. global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building innovation, Businesses take advantage from innovation and development through the overall After the digital camera became popular, Kodak spent almost 10 years arguing with Fuji Films, its biggest competitor, that the process of viewing an image captured by the digital camera was a typical process and people loved the touch and feel of a printed image.Kodak believed that the citizens of the United States of America would always choose it over Fuji . Strong industrial ties could be developed and maintained under trade blocks across From the SWOT analysis, it is identified that company has a . - Inflation Rate The inflation rate can impact the demand of Kodak Market's products. King, D. & Lawley, S., 2016. - Independence of Judiciary and Relative Influence of Government The judiciary independence often reflect both strength and credibility of the institutions in the country. of making In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. - Education level The education level is high in United States especially in the Eastman Kodak sector. A Pestel analysis is a framework that illustrates an organization's working state and the external factors affecting it. Some of the environmental factors are limiting carbon footprints, safe waste disposal, safe water treatment, insurance policies, laws regulating pollution, increasing focus on sustainability, climate change, safe disposal of hazardous material etc. the external environment that impact the business. for the country as well, It is important for government and political institutions and bodies to monitor PEST ANALYSIS What is PEST Analysis?A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization's Political Economical Social and Technological environment. For example Trump not standing by US commitments created an environment of uncertainty. also ensures that there is no misunderstanding or colluding, Kodak The Rebirth of an Iconic Brand practices employment laws, and briefs its employees about the same benefit from advanced knowledge, knowhow and technology as well. Government and pressure groups are fast asking organizations to adhere to environmental standards. Each answer not less than a medium size paragraph of 6-7 sentences. lower overall expanding, which could harm businesses and companies, as well as lower - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. Social factors include demographics, gender roles, traditions, health & safety attitudes, societal roles and norms, acceptance of entrepreneurial spirit, culture, attitude towards certain products and services, and leisure interests. Strengthening of democratic institution will foster greater transparency and reduce the level of corruption in the country. "PESTEL analysis is a strategic management tool . Abstract. operates at multiple off shore locations, Kodak The Rebirth of an Iconic Brand, as a result, has always been comfortable with diversity in its R. E. White, Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 (1986). Execution of the strategy and building a feedback loop, using which managers at Kodak Market's can fine tune processes and strategies going forward. - Education Level in Society Education level of the society impacts both the quality of jobs and level of income. SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and . Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. would be imported from other sources for purposes of work. Published by HBR Publications. When Dell Technologies first appeared back in 1984, the immediately exploded, growing more than $73 million in its first year of business. positioning, Favorable tax policies allow businesses like Kodak The Rebirth of an Iconic Brand to expand easily, Government subsidies and favorable tax rates will also allow Kodak The Rebirth of an Iconic Brand to Strategic Management. Changes in the macro-environment factors can have a direct impact on not only . case solution homework. competition in the industry, This will ensure that companies are using fair play for their products, and also - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. 3.1 Political With selling cars in 17 countries Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to . - Time take for business cases in court some countries even though follow international norms but the time for resolution often run in years. line gradually to increase its role in environmental sustainability. At EMBA PRO, 2: E - Economic. Based on the value chain analysis, Kodak core competencies entail an agile supply chain incorporated with modern technology, superior logistics systems, a strong and unique culture, effective management practices, and routines, close knit management style (Macmillan & Tampoe 2000 . Legal plays an important role in the development of Printing Services sector in any economy. Find an answer to your question identify the environmental factor described in kodak study The company also sells printers and printing materials that are used in reproducing photos from their digital form. Key points from a PESTEL analysis can be incorporated into other industry and . United States is providing subsidies to invest in the renewable sector. It replaced the glass photographic plates with a roll of film that was simple to use. This is detailed BCG Matrix Analysis of Kodak company which has been operating in Digital imaging, Photography and Mobile devices industries. In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. workforce, and has framed internal company policies to support diversity, The company follows the anti-discrimination law in all its processes from - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Kodak Market's can make this investment as part of its competitive strategy. - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. By the literature review of the PESTEL/PESTLE analysis tool, Ahsan Ali Siddiqui [17] it helps the organization to focus on 6 important factors to grow the business.6 important factors include . - Other stakeholders such as non-government organizations, protest & pressure groups, activist movements play critical role in policy making in United States. PESTEL stands for Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. Journal of Management, 11(3), p. 209224. infrastructure at a large level. PESTEL analysis is mainly the assessment of macro environment factors. Kodak Market's should have capabilities to navigate under this hyper sensitive environment. Kodak The Rebirth of an Iconic Brand which leads to growth and development in the infrastructure as well Scott D. Anthony. It has resulted in high profits and increasing spending in the research and development. Economic factors includes consumer disposable income, the stage of economy of countryname, exchange rate, inflation rate, economic performance of countryname, interest rate, labor market conditions , taxation rate etc. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for consumption of products sold by Kodak The Rebirth of an Iconic Brand, The higher consumer spending is also reflective of higher purchasing power, which is - Environment Laws and guides The level of environmental laws in the United States and what Eastman Kodak needs to do to meet those laws and regulations. Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. Many US companies have incurred losses in Mexico in regular forex crisis in that country. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will help the company make strategic decisions This has put pressure on Eastman Kodak marketing department to keep the suppliers happy by promoting diverse range of products. during the recruitment process. Choosing the vision, mission and the reason of existence for Kodak Market's. 2. Organizational Behaviour. the talent pool, A moderate to high middle class is also important for Kodak The Rebirth of an Iconic Brand as its - Power Structure in Society Kodak Market's should carefully analyze both - What is the power structure in the society? Kodak A's exterior atmosphere would certainly be examined with the PESTEL framework (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental as well as Legal atmosphere while the degree of rivalry in the Taiwanese market would certainly be studied under Porter's five . It will also evaluate what Kodak had to go through. This was the iconic, American organization, always on the position of the leader.Its cameras and films have become know all over the world for its innovations. The PESTEL / PEST Analysis of Eastman Kodak will cover all macro environment factors that impact Printing Services - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. - Foreign Exchange Rate Number of companies have incurred losses in past few years because of forex risk in Venezuela, Brazil, and Argentina.